Welcome
Your hair honoured.
Your skin nourished.
Your ROOTS cherished.
ROOTS PILLARS
Conscious Choices
Every brand we stock is chosen with care. Stocking exclusively Black, Indigenous, and POC-owned brands that value quality ingredients, sustainability, and ethical practices.
Community First
Through storytelling, connection, and giving back (5% of profits to African Australian charity - Afri-Aus Care), we're creating space where everyone belongs and quality care is made simple.
Self-Care for Everyone
Quality self-care isn't a luxury; it's essential for our health and wellbeing. From hair to skin, makeup to rituals, we stock products for all textures, tones, and needs.
Featured Products
Description
From: Wuli Grooming
The styling cream that delivers definition without the crunch, grease, or pillow stains. Packed with 11 natural active ingredients including argan oil and jojoba esters, this signature cream defines curls, locks in moisture, and nourishes your scalp – all while giving you bouncy, touchable curls that last. Layer it up for more hold, or keep it light for soft definition. Your curls, your rules.
For: Coily, curly, and wavy hair types.
Note: Contains wheat protein – avoid if you have gluten sensitivity or wheat allergy.
Use: Defines curls, moisturises and hydrates, reduces frizz, nourishes scalp, provides flexible hold without residue or stiffness.
From: Dzeani
Six oils, one elixir, endless shine. This lightweight blend of argan, jojoba, oat, avocado, rosehip, and sea buckthorn oils nourishes deeply, repairs the hair's lipid layer, and restores shine without weighing curls down. It detangles, diminishes frizz, improves strength, and gives you bouncy, defined curls whether you use it on wet or dry hair. The scalp roller applicator makes targeted hydration effortless.
For: Medium to high porosity hair, dry or damaged hair, coarse or thick textures, low-medium density curls (Types 3A–4C). Can be used sparingly on fine or low porosity hair (focus on ends only, avoid roots).
Note: Fine or low porosity hair should use sparingly to avoid weighing hair down. Vegan, cruelty-free, sulfate and paraben-free.
Use: Nourishes deeply, repairs lipid layer, aids detangling, restores shine, diminishes frizz, improves strength, defines curls, hydrates scalp.
From: IFTIIMO
The leave-in that actually leaves something behind – like moisture, definition, and bounce. Packed with Vitamin B5, Aloe Vera, Castor Oil, and Organic Shea Butter, this lightweight cream softens, detangles, and locks in hydration without the crunch or grease. Whether you're rocking natural curls, heat-styled waves, or battle-worn strands, this formula works with your hair, not against it.
For: Wavy, curly, kinky, coily, dry, damaged, color-treated, heat-styled hair. Safe for children's hair.
Note: Patch test recommended for sensitive scalps.
Use: Restores and retains moisture, softens and detangles, controls frizz, defines curls, strengthens hair to resist breakage, stimulates hair growth. Works on damp or dry hair for styling or refreshing.
From: Stòrí of Africa
Rich hydration that melts in, not on. This fast-absorbing, non-greasy body butter delivers deep moisture with nourishing shea butter, marula oil, argan oil, and baobab oil. The lightweight, creamy formula soothes irritation, softens skin, and protects the skin barrier, leaving you smooth, supple, and baby soft. No sticky residue, no waiting around – just instant hydration and a healthy, radiant glow.
For: All skin types, including dry, sensitive, and normal skin.
Note: Contains shea butter (derived from tree nuts) and plant oils. May be too rich for very oily or acne-prone skin on face or body.
Use: Fast-absorbing deep hydration, soothes irritation, softens and smooths skin, protects skin barrier, non-greasy finish.
The ROOTS impact
Discover how ROOTS supports community, uplifts diverse voices, and gives back.
Our Brands
-
![]()
WULI
By Amadou
-
![]()
Stòrí of Africa
By Adama
-
![]()
DZEANI
By Adwoa
-
![]()
IFTIIMO
By Qatan
